Is the iPad the standard for tablets?
[I:http://yourmobileinfo.info/wp-content/uploads/2011/04/AlexSpeirs28.jpg]Gone are our once loved bulky laptops. Gone too are the bulky and less intuitive tablets that showed so much promise but delivered less and left us wanting more. Welcome in 2010 and with it the market transformer of tablet PCs known affectionately as the iPad.
Fast forward through the rest of 2010 and globally Apple sold over 15million of the devices which when compared to general sales of tablet PCs equates to around 75% of the market sales. Pretty impressive by anyone’s standards.
Throw into the mixing bowl the iPad 2′s sales stats since its launch last month and you might be blown away by the total results!
Apple’s competition inevitably comes in the form of Google Android these days and in tablet form this is no exception. Backed by Hewlett Packard and other manufacturing giants like LG and the mighty Samsung all showing an interest in integrating with Androids OS to dethrone Apple and we might just have a fight on our hands. Some are even saying that by the end of 2012, Android will indeed overtake iPad in the market share. Wishful thinking perhaps?
But can Google really top what has been described as the “most elegant and functional approach to design” when describing the iPad2? This device is outselling other tablets currently by a staggering 9 to 1 and even Android’s Honeycomb 3.0 software is reportedly not making the Apple grade.
So, is Apple’s iPad the standard for tablets? Yes. Apple, much like it did with the iPhone has set the standard by which all other tablet computers will be measured. Apple has undoubtedly revolutionized the market for tablet computers, but whether that is enough to retain the utter dominance the iPad has so far achieved in the tablet market remains to be seen.
This article was written by Alex Speirs of TXT2GET, a leading SMS mobile marketing company. To learn how to best use mobile technology such as the iPad in your marketing, visit the TXT2GET blog.
April 13, 2011 | Posted by Sam Hallahan
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