New Zealand based mobile operator used the mobile marketing campaign to take on a telecommunications duopoly, and ended up with 31 000 business leads and managed to cut their advertising budget too.

Black + White set up a mobile marketing campaign and advertised to consumers to text in ‘black’ to a short code for more information.

The results turned out to be not only thousands of business leads to follow up on but also measurability of their advertising effectiveness.

Blacik + White is not the only one taking advantage of SMS mobile marketing. A growing number of firms are using this real-time, real-audience information providing method.

Businesses now have the option of measuring responses to their print and TV advertisement and have a better understanding of who saw or heard their advertisement instead of relying on rough circulation figures for print and TARPS for TV.

By analysing this information, businesses are able to make well-informed decisions about where their advertising budget is best spent, but more importantly- where it isn’t.

Businesses can ask themselves why are they paying top dollare to advertise on prime-time television when their target audience is watching something else or not watching TV at all?

Gone are the days of businesses relying on traditional mediums (such as the internet and call centres) to measure response rates to their advertisements. Businesses are now immediately able to see who responds and are then able to follow-up with a phone call or email.

For New Zealand businesses like Black + White, saving on advertisements through the use of mobile marketing works as an advantage instead of spending more on traditional advertisements thought to be crucial for customer interaction.

Small to medium sized businesses are usually on a low budget and small timeline for their marketing incentives. Therefore, having a low cost and easy to setup mobile marketing option is proving to be quite popular with this sized industry.

If you would like to find out more about mobile marketing, follow the link to find out what a Mobile SMS Marketing can do for you and your business.