Blackberry phones have always been popular, but mostly with the suited corporate types. While some non-business consumers have seen their appeal and adopted them over the other more widely accepted smartphones, Blackberry wants more ‘regular’ users, and the new improvements it’s made to the Blackberry Bold are designed to make this Blackberry a little less stuffy, and a bit more fun.

The new Blackberry Bold still has the same layout and design as the previous version, and the majority of Blackberry’s mobiles, but a few pinches and tweaks have created a phone that is a little lighter and thinner. The polished materials and great build quality mean those who get on with the full QWERTY keyboard will get a very attractive phone, that looks and feels every bit like a high end smartphone. The Bold’s high resolution screen benefits from the excellent pixel density, which makes it easy to watch movies and images on the Blackberry’s ‘widescreen’ layout; and reading the text on webpages and in messages is even easier on the eye, thanks to the crisp and clear display.

There’s no shortage of connectivity options, which is usual for most smartphones, and especially one that has built its reputation on being the communication device of choice for businesses all over the world. As well as 3G, Bluetooth and WiFi, the Bold has GPS for use with the built in Blackberry Maps application. With a 3.2 megapixel camera that can record HVGA video as well as taking still shots, the Bold will have most image capture situations covered, especially as it also has auto focus, a 2x digital zoom, and an LED flash.

The Bold has also seen an improvement in its operating system, with the new Blackberry 5 OS. It’s designed to be more user-friendly and intuitive, with a better design and layout that should be more appealing to the non-business user. The new Bold has better media integration, so images, movies and music are now a part of the interface, and not just an add on. The web browser performs well but can be a little slow on content rich sites. One thing you would expect the Blackberry Bold to be good at is communicating, and it doesn’t disappoint. Integrated messaging and apps like Facebook Connect make keeping in touch easy and fun.

Blackberry faces a challenge to get its unique looking business phones accepted by a wider audience, but with stylish looks, an improved user interface, and a real alternative to the dozens of other smartphones available on the market, the new Bold is up to the task.

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