Maximizing reach and sales through mobile Internet
[I:http://yourmobileinfo.info/wp-content/uploads/2011/04/AlexSpeirs35.jpg]Smartphone sales are growing exponentially with half of Americans expected to own one by the end of 2011. Overall, mobile handset devices sales are increasing steadily too.
Add in to the mix that HTML5 is becoming increasingly popular and the possibilities of the mobile Web become more profound. As a result, clever marketers are now embracing the mobile Internet more and more for maximum brand exposure and to drive sales in more ways than has ever been possible before. This article looks at utilizing mobile Web to increase business.
The numbers of users accessing the Internet via their mobile is showing huge growth so for most brands and retailers, it is vital to launch a mobile-optimized Web site; one featuring device detection so that it is compatible with most devices.
Next objective is that brands need to build a Mobile Web Identity, with a site that looks good to whichever device is accessing it. It is paramount to focus on your target audience, to get your message across quickly and succinctly and this can be done via everything from standard display banners and branding through to rich media and click-to-video. A simple call-to-action is vital.
A mobile website can be accessible via so many devices with developers working on creating an HTML5-based Web experience which will support such a range too. HTML5 provides for rich-media content which is what a lot of advertisers are now looking for too. What advertisers are looking for is to constantly and consistently expand their reach and the mobile Web, along with applications for smartphones and tablets allow them to do this.
This article is merely a snapshot of what mobile marketing can do to enhance your business and help you maximize reach and sales through the power of the mobile Internet. Find out more today…
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.
April 25, 2011 | Posted by Sam Hallahan
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