The transition to 4G represents a significant leap in the capabilities of mobile technology. From just about anywhere, mobile users can transfer extraordinary amounts of data in next to no time at all. This has allowed for the introduction of more powerful applications that had previously been thought unsuitable for mobile purposes. With all this change and development, where does it all leave SMS though? Is the simple and reliable messaging service that has served us so well for more than 15 years finally at the end of its life?

Despite its age, the use of SMS has increased dramatically over the last few years. While there are now signs that this is slowing, it is still a leading source of revenue for mobile providers. It is estimated that in the United States alone, it brings them over $25 billion of revenue annually.

4G, however, has changed the landscape and as a result, a number of challengers SMS have emerged. Instant messaging services are one of these that are becoming increasingly prevalent amongst those using smart phone technology. Applications like Apple’s iMessage and Blackberry messenger allow users to communicate through internet connections rather than mobile networks. As a result, they don’t incur any message charges which makes the standard 11 Cent cost for sending a 160 character SMS message look like a relic of the past.

The reason SMS has not been overtaken though is its widespread usage and lingering popularity. Lacking the ubiquity of SMS, mobile messengers generally only allow users to communicate with others using the same application. Therefore, when all else fails, it is still SMS they turn to if they really need to get in touch.

In spite of 4Gs emergence and the opportunity to explore new forms of communication, until a medium is able to achieve genuinely cross-platform and widespread use, the supremacy of SMS will not be challenged. SMS therefore will have a continuing and important place in the 4G world.

Want to find out more about SMS Marketing, then visit www.txt2get.com on how to choose the best solution for your needs.

Online shopping was one of the key innovations of the early 21st century. However, it is fast being challenged by the rapidly increasing prevalence of mobile retail. eBay has fast emerged as a leader in that field. While not yet accounting for the bulk of transactions that go through its system, mobile retail is certainly something that will be a key to its future strategies.

The increase in eBay’s mobile sales has been staggering. In 2009, worldwide sales amounted to $600 billion. For 2010, that figure was $2 billion. With markets such as the United Kingdom a key part of this, eBay has gone to great pains to secure its position at the forefront of mobile retail.

Since the inception of mobile shopping, eBay has continually been looking for ways to innovate and streamline the consumer experience. Predominantly, it does this through applications that aim to simplify the process of buying and selling. Notably, the ‘Selling’ app it released in 2010 reduced the time it would take to list a new auction to under a minute while other apps have looked to encourage the use of localised transactions. eBay’s reach has also grown considerably and recently, it announced that it would be releasing the first app that can be used by the entire world in partnership with telecommunications giant, Telefonica.

eBay’s successful use of applications has been complemented by a number of effective and well thought out marketing campaigns. Often these have been mobile based so to tap into the ever-increasing pool of consumers already using smart phone technology. One particular venture was the sponsorship of music recognition app Shazam’s tagging tool. Any time someone uses that tool, they receive a link to a number of eBay’s retail apps. It is strategies like these that have helped eBay’s mobile presence take off so quickly.

In 2011, it is projected that eBay’s mobile sales will exceed $4 billion. With figures like this, it is no wonder that it is constantly looking for ways to enhance and broaden the mobile shopping experience for users. Senior eBay exec, Steve Yankovich, really could not have been more right in saying that “the future of shopping for our customers is mobile”.

Learn more about mobile marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.

Are mobile devices no longer used for voice communication? After text messaging came into existence the main purpose of cellphones changed completely. When mobile phones came out in the market people were obtaining them because this device allowed them to make calls and contact people from wherever there were without the need to be at home or in a public phone. However; when text messaging a new trend came into existence, people were no calling anymore but instead everybody was texting and still texting today. Since then the number of SMS sent have been exponentially increasing.

However; when text messaging a new trend came into existence, people were no calling anymore but instead everybody was texting and still texting today. Since then the number of SMS sent have been exponentially increasing.
As of last year (2010) 6.1 trillion text messages were sent, which means that 200,000 messages were deployed every second (ITU report). In today’s world there are already 5+ billion cellphones in used where 3.05 billion are SMS enabled. What this reveals is voice communication is no longer the preferred form of contacting people, but instead mobile messaging (P2P, A2P). This means a new opportunity for businesses to deepen their audience reach by having a much more personalized marketing strategy. Only in the United States the wireless phone penetration represents a 96% of the population. According to the CTIA in the United States 187.7 billion are sent every month and 2.1 trillion every year. Because people are always carrying their handheld device with them, just like their wallet or car keys, some companies have already started to take advantage of this trend.

As of last year (2010) 6.1 trillion text messages were sent, which means that 200,000 messages were deployed every second (ITU report). In today’s world there are already 5+ billion cellphones in used where 3.05 billion are SMS enabled. What this reveals is voice communication is no longer the preferred form of contacting people, but instead mobile messaging (P2P, A2P). This means a new opportunity for businesses to deepen their audience reach by having a much more personalized marketing strategy. Only in the United States the wireless phone penetration represents a 96% of the population. According to the CTIA in the United States 187.7 billion are sent every month and 2.1 trillion every year. Because people are always carrying their handheld device with them, just like their wallet or car keys, some companies have already started to take advantage of this trend.

Today is very easy to have a SMS/MMS marketing campaign since many companies offer this service. But the revolutionary Mercury API platform, a Lenco Mobile program, is the perfect mobile solution to scale for both large and small business owners. This program, which is strictly an API, allows applications and websites to create, manage and deploy SMS and MMS campaigns. Build.mobi, also a Lenco Mobile platform, uses Mercury API to enable its users to create and manage mobile messaging campaigns and send SMS and MMS messages. This enables clients to push out alerts in real time to one or multiple mobile numbers. Lastly, Mercury API is a great tool that can add another revenue stream to your business. For example, with this program businesses can build a mobile list that they can market to in the future, they can place ads in their messages, drive them to a mobile optimized landing page, etc. By utilizing Mercury API, your website or application will reach more of your potential and existing mobile customers.

Are mobile devices no longer used for voice communication? After text messaging came into existence the main purpose of cellphones changed completely. When mobile phones came out in the market people were obtaining them because this device allowed them to make calls and contact people from wherever there were without the need to be at home or in a public phone. However; when text messaging a new trend came into existence, people were no calling anymore but instead everybody was texting and still texting today. Since then the number of SMS sent have been exponentially increasing.

Want to find out more about mobile marketing, then visit http://www.mercuryapi.com on how to choose the best mobile solutions for your needs.

In this article you’ll get to know all about mobile marketing and advertising and its benefits. This term is heard in every day life but do you know what it exactly means? I am sure that quite a few of you have come across this term normally but have not paid considerably attention to it. Here you are going to get to know nearly every little thing about mobile marketing and advertising.

What exactly is mobile marketing It is a set of methods and techniques used by the mobile company to communicate with the audience in order to advertise their product. In short, the term mobile marketing stands for the promotion of the product that is produced by the company. It is the cheapest way to advertise things.

What’s mobile marketing and advertising meant for Mobile marketing and advertising is meant for producing awareness about the item and to create people acquire it. It really is meant for advertising the product and its features. They present you with all of the alluring delivers to create you acquire the item. Advertisements may also be completed through mobile advertising. These ads are created as promotional messages within the form of SMS. Sending SMS is the most price successful approach to advertise. SMS stands for short message service and it really is a text communication service. The ads can also be completed within the type of MMS. MMS stands for multimedia messaging service and it enables the mobile company to send pictures and email by means of mobile phones.

What are the various benefits of mobile marketing As hundreds of products are launched every day by mobile companies, it is impossible for them to put up ads for every product on huge boards. It costs a lot of money. So the first benefit of mobile marketing is that it helps the companies to promote their products cheaply. The second benefit of mobile marketing is that it is fast and reliable.

As mentioned earlier, the mobile firms can post the ads on your mobile phones through quickly SMSs and MMSs. And most importantly, this marketing maintains the privacy of the individual. They contact the consumers only when they have to have something. They supply service 24 hours each day.

Kinds of mobile advertising services You have to have seen contests on Television where the participants ask you to vote for them to be able to make them win the contest. You are going to be surprised to know that it is a type of mobile marketing and advertising service and is typically referred to as SMS voting. It enables you to choose the contestant you need to win within the contest. SMS contests are a sort of mobile advertising.

Some other types of SMS solutions for mobile marketing include SMS Feedback, SMS Gateway and SMS Classified. All this comes under SMS alerts. It is the most common type because it provides easy sale broadcasts and other campaigns. This was all about mobile marketing, its advantages, types and what is it meant for. Hope you realized its significance in the modern world!

Want to find out more about Mobile marketing, then visit Robert Crothers’s recommended site on how to choose the best Mobile marketing for your needs.

Maybe you haven’t heard of SMS text message marketing just yet, but in the near future you very likely will. Mobile marketing techniques have been gaining popularity for some time now, and many businesses are finding out that this new medium is something to try out.

The idea behind text message marketing is fairly simple though, and you have likely seen it in action, even if you were not aware.

You may have seen the television ads that ask you to text a keyword to a given number to get some information perhaps? If so, you may be wondering how you could use this for your customer base.

To find out more about what mobile marketing is, and how it can help your business, just keep reading on.

It doesn’t really matter what kind of business you own, you can definitely use sms text message marketing for your needs, and it really is an effective way of staying in touch with your customers and keeping them informed.

Let’s look at an example of how you could use a mobile marketing campaign to keep your customers aware of you, while providing a great benefit to them.

A great example would be a service type of business, like the ones mentioned before.

You would ask your customers to opt-in to receive your text messages through the use of a short code, which is simply the word that they text to your special mobile campaign number. When you want to offer something of value to them, you could just send out a text.

They are now on your list, which means that you can send them a special text when you have something that your company has to offer them.

Perhaps business is a bit slow one day, or maybe there is an event that you would like people to check out. You send out your offer via text message, and the customer would bring in their phone with the coupon you have sent out.

People really like to be involved in things, so if they have to bring in their mobile phone to show you their coupon, they feel like they are involved.

Of course, you could use this type of message for all kinds of things to contact your list of customers and offer them something that is a benefit to them. Just use your imagination to figure out what you could offer them and you will find almost endless possibilities.

As of 2009, it is estimated that 270 million people in the U.S. alone will have some kind of mobile phone. Statistically, and very simply, this means that a LOT of your customers have the ability to send and receive a text message.

Whether you want to send out mobile coupons, alerts to specials or events or just randomly offer your customers something great, the numbers are simply too large to ignore.

Matt helps companies with sms text message marketing solutions that give value to consumers and the companies alike. Visit his mobile text message marketing site today and talk to your consumers.