[I:http://yourmobileinfo.info/wp-content/uploads/2011/06/AlexSpeirs0.jpg]Mobile marketing may be one of our most promising and rapidly developing industries, but it does not come without some rather gritty challenges for first time users. Mobile marketing is expanding, and there is more and more impetus on companies to get on board, and do it right. So for those new to mobile marketing, what are its main challenges?

The ‘secret’ is that mobile marketing is not too different from other marketing and advertising. The first steps will always be careful, quality planning. Clearly defining your target demographic is the solid base of good mobile marketing. Different target audiences need different mobile marketing features: such as different calls-to-action, transmission frequencies, and media platforms. The advantage of mobile marketing over other forms of advertising is that it allows for tailored advertising, focused more on the individual customer.

One other challenge facing those new to mobile marketing is mobile fragmentation. With a wide range of specifications, protocols, and devices used around the world in mobile marketing, it can be difficult to determine the most appropriate device(s) to carry a promotion. Hint: region profiling helps it helps you determine how your new mobile marketing campaign should be carried out.

A challenge facing mobile marketing today is mobile fragmentation. With such a wide range of mobile devices (Android, iPhone, iPad, Windows, Nokia, Samsung… the list goes on), it is impossible for marketers to use the same strategy each time. For those new to mobile marketing, sticking to research findings about your location and target demographic will help you choose which device to optimise for.

Although mobile marketing may appear challenging at first, many of the issues are just rehashed struggles of any kind of advertising. By adapting general marketing principles to the nuances of mobile marketing, those new to the game may find that it’s easier than they expect. Let us know!

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising to typically increase results by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to read our tips on how mobile marketing can improve your business’ advertising.

While the answer of the question above is not very evident (unlike the one concerning the chicken and the egg) what is not too apparent is what one is driving the income development of the other.

The increase of smartphone penetration is undeniable. According to a current report by Nielsen smartphone penetration in US was 41% at the conclusion of the third quarter of 2010 compared to 30% in 2009. Nielsen states that the majority of mobile subscribers in the U.S. are going to have touch screen phones by the end of 2011. The vibrant functions and abilities of these gadgets have turned out to be a fertile ground for the growth of mobile application development, supplying huge opportunities for the mobile app developer society.

Meanwhile the mobile app designers are getting their piece of the pie selling mobile apps for more than $2.2 billion within the first 6 months of 2010, when compared with $1.7 billion for the whole year of 2009. Scientists estimate worldwide smartphone application development market to reach $15 billion by 2013. It all comes to show that mobile application development is a lucrative industry and will be much more so within the next coming years. The emerging of new mobile operating systems, and most of all the incredible boom of Google’s OS – Android, make the niche of mobile application development even more attractive.

Professional Android application development should get special attention as a result of fast growth that Android OS demonstrated this season. In the 6 months leading up to August 2010 32% of American new phone buyers had snapped up for themselves an Android device , which places Google easily in front of RIM – currently at 26%, and Apple at 25%. Android is up 1,309% worldwide from this time last year, taking over 43.6% of the US smartphone market in the third quarter, turning into the 2nd most favored cellular OS throughout the world and aiming for first place by 2014. Research shows that Android delivers the most effective market client structure. 50 % of Android owners are under the ages of thirty five and 71% have never gotten to the age of forty five. This last fact is a qualification for major development, because the green droid is the owner of a rather big part of the most lively population.

Here comes the big question – who’s atop the revenue parade? Are loaded smartphone capabilities improving mobile application development or are imaginative mobile app developers providing added value to the mobile devices thus attracting us to buy handsets?

The obvious response is that mobile devices are first and apps come secondary. I tend to disagree with this particular seemingly sensible assertion. As an alternative to placing apps initially, I’d position both in parallel working in synergy and supporting each other. Why do you need a smartphone when it is not smart enough? The handset might have fantastic parameters but how would you make use of it if there are no apps. If mobile devices are the soil, then mobile app developers plant the seed for crops and they equally rely on each other.

Part of Android’s success up to now is due to its availability to multiple handset manufacturers as well as its openness, ease of programming and lack of restrictions for the mobile application developers. In addition its mobile apps distribution is not limited to a single app store which is a huge benefit for companies providing professional Android application development. All these factors working together come to prove that sales success is a mixture of fine mobile hardware and smart mobile application development.

If you’d like the best mobile application developer, be sure to do a great deal of analysis. Failing to research every one of the solutions can result in spending treasured hours along with currency. Finding the best android application developers normally requires hard work, although this can be worth it.

[I:http://yourmobileinfo.info/wp-content/uploads/2011/05/AngelaMabey43.jpg]Generation Y are leading the charge towards a mobile centred world: a report confirms what those in mobile marketing have theorised for a long time. The report concluded that Generation Y mobile users are the key consumer group in mobile marketing adoption, having the technology available to them, and expecting businesses to utilise it in their interactions with them.

The Forrester report found that 23% of Americans aged 18-44 own a smartphone. Across all age groups, 17% own a smartphone; a jump of over 11% since one year ago.

Both Generation Y and X consumers are more likely to have adopted smartphone technology and unlimited data plans, providing the tools needed to lead in mobile marketing and mobile Internet adoption, according to the report. The report also concludes that consumers aged 18-44 will continue to drive the adoption of mobile tools, an important insight for mobile marketing.

Researchers found that the Gen Y group “live” for longer amounts of time on their phones, with 85% of this group regularly sending and receiving text messages. The overall rate is 57% of all US consumers over 18. This is particularly significant for the most popular form of mobile marketing: SMS. If people are comfortable using SMS for social purposes, they are more likely to do so for business and sales interactions also.

Generation Y users access social networks on their mobile devices at a rate of 27%, compared to 14% of all US consumers. 32% of Generation Y access the mobile Internet, compared to 23% of all US consumers.

Researchers warned that while it might be tempting for mobile marketing to only target Generation Y; older consumers are also adopting mobile use, just not as swiftly. The researchers concluded that while perhaps more work is required to communicate with older consumers via mobile marketing, they are increasingly mobile, with generally a higher rate of disposable income.

This article was written by Angela Mabey of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get advice on how mobile marketing can improve your business’ advertising.

[I:http://yourmobileinfo.info/wp-content/uploads/2011/05/SamHallahan2.jpg]The future of internet is changing and fast. The world’s major players such as Google, Apple, Mozilla, Facebook, and Microsoft are all talking about HTML 5. However, whilst the world waits for the ‘next big thing’ in internet, some of us are asking if the ‘next big thing’ will be available on mobile? If the future of internet is HTML 5, then can one of today’s fastest growing markets keep pace in order to adopt the use of this innovative technology?

It would appear this question has already been answered, with estimates indicating that by the end of the second quarter of 2010, some 350 million mobile phones had been shipped which offered partial, or complete support of the HTML 5 format. So why are developers already looking to HTML 5 sites over WAP sites? Much of today’s web usage is accessed via mobile devices, and by 2013 analysts expect mobile to surpass PC as the device of choice when it comes to surfing the net. Due to the expanding use of mobile internet, user files, games and applications will have to be readily available anywhere, anytime. This rapid usage has already been noted and as such the new mobile experience is causing users to shift towards mobile cloud computing, a system whereby both the data storage and the data processing happen outside of the mobile device from which an application is launched.

According to some, this is where HTML 5 comes in. The new web model will allow for the creation of a richer user experience and far more powerful applications on the web than we have seen before. There are already some HTML 5 applications in use but research indicates that user experience is better on native applications. However, as is the nature of mobile and the internet, we are experiencing a rapid development and are seeing more advanced applications every day. To this extent, it is predicted that it shall not be long before user experience for HTML 5 applications is on par with that of native applications.

If we return to the idea of the user experience, then we can see how vital it is that HTML 5 be adopted by mobile. Many developers argue that native applications such as Android and IOS are superior to HTML 5, but it is hard to be conclusive when one considers that HTML 5 offers offline support. The AppCache and Database make it possible for developers to store data locally on the device, meaning that interruptions in connectivity will not interrupt the applications operations and there is also Canvas and Video advantages that allow for graphics and video to be added to a site without the need for plug-ins. With the development of the new dual-core mobile phones, HTML 5 will also be able to support faster Javascript engines, Graphics accelerators and high performance processors.

Although at this stage use of HTML 5 may not be widespread or mainstream, the features and heightened user experience it promises has lead to reports from both Juniper research group and ABI researchers that suggest by 2013 mobile will surpass PC as the number one device for browsing. On top of this, it is also being widely suggested that in just a few years HTML 5 will surpass Native Applications as the preferred application for mobile. If mobile is the future of technology, then it would appear that HTML 5 is definitely the future of web browsing on mobile.

This article was written by Sam Hallahan of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

[I:http://yourmobileinfo.info/wp-content/uploads/2011/04/AlexSpeirs18.jpg]Publicised as “the world’s thinnest smartphone” and built upon three years of design experience, the iPad 4 was highly anticipated when released in summer of 2010. With its A4 chip and Retina display, can this fourth generation smartphone really be a mobile commerce difference-maker?

The iPhone 4 is an HD phone, with new Retina display and it has amazing clarity of screen, a great camera, so coupled with its ability to take high res pictures and HD Videos itself, it offers the opportunity for mobile advertisers to bring rich media visual experience to this device too. The text on its display is impressive too. Like the iPad, which also offers an even larger screen and clarity of visuals, both devices have the same OS powering them – iOS4.

Let’s turn to mobile commerce itself. It is seeing an explosive growth in 2011 and is affecting shopping for all those who have integrated mobile marketing into their business plans. With sales predicted to reach a staggering $2 Billion or more, it is difficult to understand how some businesses and retailers have still failed to make the connection. Brands, service industries and retailers need to adjust their approach in order to capitalize on this new market; this whole new audience of mobile users. Apple’s technology has raised the bar and set the challenge for advertisers and marketers. Take a look at Apple’s iAd network and see what they are already achieving.

Neil Strother of ABI Research comments, “It’s not only the device that will alter mobile commerce, it is the underlying iAd platform which allows for in-app purchasing. Assuming this process is as seamless as promised, and consumers can easily make purchases within apps, then this could be an important step forward for m-commerce.” He goes on to say, “It’s important to remember too that this purchase capability will extend to other devices running iOS 4, such as iPads and iPod touch devices”.

What the popularity of this mobile will do for m-commerce is increase the interest and overall sales of smartphones and drive mobile commerce even higher. Mobile marketers have to be up with the play and ready to adapt and refine their approach constantly and stay ahead of the game. It is important to know what their target audience is buying and what platform they are relying upon. It is all exciting movement in an industry that is growing in leaps and bounds.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.