The transition to 4G represents a significant leap in the capabilities of mobile technology. From just about anywhere, mobile users can transfer extraordinary amounts of data in next to no time at all. This has allowed for the introduction of more powerful applications that had previously been thought unsuitable for mobile purposes. With all this change and development, where does it all leave SMS though? Is the simple and reliable messaging service that has served us so well for more than 15 years finally at the end of its life?

Despite its age, the use of SMS has increased dramatically over the last few years. While there are now signs that this is slowing, it is still a leading source of revenue for mobile providers. It is estimated that in the United States alone, it brings them over $25 billion of revenue annually.

4G, however, has changed the landscape and as a result, a number of challengers SMS have emerged. Instant messaging services are one of these that are becoming increasingly prevalent amongst those using smart phone technology. Applications like Apple’s iMessage and Blackberry messenger allow users to communicate through internet connections rather than mobile networks. As a result, they don’t incur any message charges which makes the standard 11 Cent cost for sending a 160 character SMS message look like a relic of the past.

The reason SMS has not been overtaken though is its widespread usage and lingering popularity. Lacking the ubiquity of SMS, mobile messengers generally only allow users to communicate with others using the same application. Therefore, when all else fails, it is still SMS they turn to if they really need to get in touch.

In spite of 4Gs emergence and the opportunity to explore new forms of communication, until a medium is able to achieve genuinely cross-platform and widespread use, the supremacy of SMS will not be challenged. SMS therefore will have a continuing and important place in the 4G world.

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Online shopping was one of the key innovations of the early 21st century. However, it is fast being challenged by the rapidly increasing prevalence of mobile retail. eBay has fast emerged as a leader in that field. While not yet accounting for the bulk of transactions that go through its system, mobile retail is certainly something that will be a key to its future strategies.

The increase in eBay’s mobile sales has been staggering. In 2009, worldwide sales amounted to $600 billion. For 2010, that figure was $2 billion. With markets such as the United Kingdom a key part of this, eBay has gone to great pains to secure its position at the forefront of mobile retail.

Since the inception of mobile shopping, eBay has continually been looking for ways to innovate and streamline the consumer experience. Predominantly, it does this through applications that aim to simplify the process of buying and selling. Notably, the ‘Selling’ app it released in 2010 reduced the time it would take to list a new auction to under a minute while other apps have looked to encourage the use of localised transactions. eBay’s reach has also grown considerably and recently, it announced that it would be releasing the first app that can be used by the entire world in partnership with telecommunications giant, Telefonica.

eBay’s successful use of applications has been complemented by a number of effective and well thought out marketing campaigns. Often these have been mobile based so to tap into the ever-increasing pool of consumers already using smart phone technology. One particular venture was the sponsorship of music recognition app Shazam’s tagging tool. Any time someone uses that tool, they receive a link to a number of eBay’s retail apps. It is strategies like these that have helped eBay’s mobile presence take off so quickly.

In 2011, it is projected that eBay’s mobile sales will exceed $4 billion. With figures like this, it is no wonder that it is constantly looking for ways to enhance and broaden the mobile shopping experience for users. Senior eBay exec, Steve Yankovich, really could not have been more right in saying that “the future of shopping for our customers is mobile”.

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Large business as well as small ones can both successfully benefit from text marketing software for their advertising. In fact, most of the largest businesses in the United States and Europe are already using text marketing because they not only recognize the benefits, but have already experience them. The main reason for this is that just when the phone book ads are now of no use for businesses and customers, text message marketing on the other hand has gone up tremendously.

Text marketing which is also called mobile marketing is a very simply online software that will allow you to send text messages to promote your businesses to your targeted customers. What is even better is that all those customers will have agreed to this in advance.

How in the world your customers will have agreed to sign up for your promotions? That is very easy. Since they are your customers, chances are that they would be interested in knowing when you are running promotions or giving away coupons. By simply putting signs in your restaurant, your store or body shop for your customers to sign up, they will indeed do so. This is how you will get your customers to agree to receive your text message marketing campaigns.

The future of advertising for any kind of business has become text message marketing which text marketing software is offering you. It is a fact that no one is using phone books anymore, but that a staggering 4 billion people are actually using cell phones while only one billion are even using the internet. Yes, people are texting more and more several times a day.

No other large or small business advertising service could cost you as little as the service offered with text marketing software, yep text. This software doesn’t require you to buy it, you can simply use it online to run your ad campaigns while paying for each one as you go or paying at once for a package, which either way will cost you much less than what you used to pay for your phone book ads that were not even giving you the kind of results that text marketing ads will give you.

Whether you are aware of it or not, text marketing is really taking over in the business advertising department. This is the reason why larger companies and businesses are already using and taking advantage of this fantastic way of advertising. As a small business, it’s your turn to garb this technology opportunity and not be left behind.

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When developing a mobile marketing system for your business, your most valuable asset is without doubt the database of mobile subscribers you’ve earned. Our first part of this article series looked at how getting the basics and being upfront from the get go was an integral part to maintaining a successful mobile database. In this part, we’ll look at the actual content of messages and the role they play in minimizing opt-outs.

Key to maintaining a successful SMS database is maintaining relevance. That includes keeping the content of the message needs to be short and simple and to the point. Some people struggle with trying to remain formal and yet adding a personal touch to the message. Texts need to be concise but avoid text speak unless it is relevant to the demographic being targeted as it can be perceived by some as annoying and can lead to opt-outs.

A big problem with too many marketers is that the time period allowed on their offers is too short – be it due to poor planning or technical issues with your chosen marketing company. Research the business who will win your mobile marketing business to ensure that they have a high level of technical competence and reliability. Also, plan the length of your offers accordingly. Too short and customers won’t have the chance to use it, whilst too long and customers are likely to forget about the offer.

Rewarding users in your database is a great way to minimize opt-outs from your mobile marketing database. High value coupons and exclusive offers not only build positive rapport with your existing customers, but will often generate new subscribers through word of mouth advertising.

By following basic principles, guidelines and best practice dictated both by common sense as well as by law, it’s easy to maintain a consistent and valuable database of customers. For more tips, make sure to look out for other articles in the series.

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When developing a mobile marketing system for your business, your most valuable asset is without doubt the database of mobile subscribers you’ve earned. Whether this is an SMS program, email opt ins or even location based subscribers, the ability to push targeted advertising out is invaluable. With that said, this series of articles will look at ways to avoid mobile marketing opt outs.

Start off on the right foot by getting the initial opt-in consent right! What this means, is explicitly gaining the consent of consumers by informing them exactly what they are signing up for. By being completely upfront with your audience, there aren’t any surprises which are going to result in people opting out of your service.

Secondly, , it is vitally important to ensure to stay the path – in other words, don’t bait and switch. Too many marketers make the mistake of changing the content, the format, or even the frequency of the advertising they initially promised and that will lead to disappointed customers and an overall negative experience.

Maintaining a consistent frequency for messages will let users become more accustomed to them and less likely to opt out from your programs. Determine a schedule by which you will push your content to users and stick to it. Find a solid middle ground – too frequent and customers are likely to be driven away, whilst too infrequent messages will lead customers to forget about your program ergo decreasing the value of your messages or encouraging opt outs.

Three simple but highly effective tips which amount to basic principles, guidelines and best practice dictated both by both common sense and by law. Your customers are invaluable to you and should be treated with the utmost respect. Get it right the first time and you’re already onto a winner. Watch out for Part 2 in this series for more useful tips.

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