The art of banking per se has changed to such a degree over such a short time that it is easy to see why the average consumer in the US is confused by the various terminology. There’s Mobile Banking, known by some as M-Banking and there’s internet banking. Neither involves physically going into a bank to a teller so is mobile banking different from internet banking?

It is important to distinguish the various new terminology before one gets a clear idea of whether there are marked differences between these two types of banking via the Web. M-Banking or Mobile banking or text/SMS banking as it is sometimes known, is designed to allow you to access your banking features through your mobile device such as a smartphone. It is still relatively new to many and it does not cover every type of banking facility but it can be used for performing balance checks, account transactions, payments, credit applications by example. It has earned the term ‘anywhere’ banking for its accessibility and it has seen a phenomenal growth over the past ten years and more recently, particularly to those who use their smartphones a lot.

Internet banking, or E-Banking refers to a system where a customer can access their accounts and banking information via a personal computer or similar device. This was first introduced in the 1980′s but has seen a massive growth of usage over the past decade. So the two concepts sound relatively similar, but just use a different device – or do they? With the huge advances in smartphone technology and the blurring of lines between smartphones, tablet PCs and so on, one wonders if it is quite so easy to distinguish between mobile banking and internet banking to the same degree.

Maybe what is needed is new terms to distinguish between the two types of banking as online banking still has a more sophisticated reporting characteristic and its information capabilities are more refined. The security and risk management between the two are also quite different, but the boundaries are definitely merging in general terms between these two types of banking. Each has their bonuses and their limitations so it comes down to consumer choice as to which is used.

Mobile is the name of the game in so many areas of our lives now and is definitely shaping our future. Mobile marketing is the fastest growing marketing strategy to promote brands, services and businesses, no matter what their size. If you haven’t yet explored what mobile marketing can do for you, please visit our website now.

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Mobile text marketing has become extremely popular over the last few years with business owners. Through this strategy any business owner will find it very simple to efficiently and quickly get in touch with customers, giving updates regarding their services. Here are a few of the main benefits of this strategy.

It is extremely affordable. Various different marketing methods can be expensive and, at the same time, you will generally be targeting a wider range of people who won’t necessarily be interested in your services. Through this form, however, you can very cheaply go directly to your target market.

It is interactive. You can interact with your target market on a personal level. You will know exactly what they are after and therefore can provide them with specific information regarding products and services that they are interested in.

You will have a lot of control over the messages that are sent. This means that you can send messages on a timely basis. You can provide information to your customers as and when they need it. For example, if there is a promotion that is occurring at lunchtime then you can send a timely message about this several hours before it happens.

It is not only an opportunity for you to send information to your customers, but also an opportunity for you to receive information from them as well. It will help you to conduct market research, therefore, because you will be able to actively engage with your customers concerning issues related to your business.

People always keep their mobile phones with them in modern society and most people have one, or maybe even more, mobile phones. It is an essential gadget in modern society and therefore you will have the opportunity to keep any of your customers completely updated with changes regarding your company wherever they happen to be and whatever they happen to be doing.

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Smartphones have certainly changed the way we view and use mobile devices whether it is for personal or business use or both and with every new version, there seems no end to the consumer appetite for them. Technology is becoming better, prices are more competitive, graphics are fantastic but are smartphones actually being adopted at predicted rates?

Consider for a moment that apart from the Blackberry which has been the stalwart of the enterprise market for some years, smartphones in general are a relatively new product for most of us. Google only acquired Android 6 years ago and Apple only unveiled iPhone in 2007. It was probably less easy to predict the meteoric rise that smartphones would enjoy by 2011 back then. Late 2009 and most writers were predicting smartphone sales would continue to boom in 2010 but that was hardly rocket science. After all, Apple, who sold 5 million iPhone units in its first year had by early 2010 sold 51 million, so that was a pretty good indicator that things in the smartphone market were going well!

When Gartner released their smartphone sales stats in 2008, they reported better than expected results despite the overall economic downturn worldwide. Fast forward 3 years and even with recession, Smartphones in 2011 are not only selling at an amazing rate in the US but also worldwide with no reports of any slowdown in sales. Smartphone sales in the Asia Pacific region for example are set to grow by 30% to 2015, with North America at 21% growth and Western Europe at just under 20%.

Smartphones are not only selling at an amazing rate in the US but also worldwide with no reports of any slowdown in sales. Smartphone sales in the Asia Pacific region for example are set to grow by 30% to 2015, with North America at 21% growth and Western Europe at just under 20%. There is no stopping them it seems.

How smartphones are selling, in what numbers and to what demographic groups are important data for anyone involved in the mobile industry. Those in mobile marketing in particular need to know what their target audience is buying and using. Mobile marketing is arguably the fastest growing marketing strategy these days to promote brands, businesses, services and organizations, so if you haven’t yet considered it for your business needs, please visit Txt2get for more information.

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HTML5 is the latest version of the easy-to-understand computer language that enables the user to place content online and is a generic term for the three most popular web languages- CSS, Javascript and HTML itself. Hailed as the technology leader in many smartphones, its popularity is growing. But what does HYML5 mean for mobile marketing?

Mobile devices and smartphones in particular are becoming increasingly popular and the challenge for marketing companies has been to optimize their displays for these formats. Enter HTML5 which will enable advertising agencies to do just that. HTML5 has the benefit of standardizing the highly fragmented rich-media world and will, in the long-term, make it easier for advertisers to engage with consumers. It is an open standard which will do for mobile what Flash did for online.

Mobile rich-media advertising is encouraging major players into mobile advertising- players such as Dreamworks and Paramount Pictures who used it as part of their multi-channel campaign when promoting the movie Shrek Forever After. Their fun, creative and compelling interactive ad campaign particularly targeted iPhone on the Yahoo mobile homepage and was said to have boosted ticket sales for their opening weekend. This is definitely a step beyond static banner ads which is the norm on mobiles.

The potential of HTML5 is very big indeed and heavily in its favor is that it works across multiple devices so there is no need to develop specific platforms for it and that has to be a huge bonus. This language of the web promises a whole new world of what is possible in mobile advertising and that is very exciting indeed. Accordingly, advertisers are now regularly demanding HTML5-based-rich-media ad units and it is having a significant effect on mobile advertising as a whole.

In mobile marketing, as advertising becomes yet more creative and more engaging to users, so its success increases. In addition to its effects upon mobile advertising, HTML5 is having a positive impact on mobile commerce as well. Mobile really is the place to do your marketing and advertising now and if you haven’t yet considered mobile marketing to achieve the results you seek, now is the time to take a closer look.

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The smartphone was certainly on many people’s Christmas wish list in 2010 with Nielsen reporting that one-third of mobile owners in the US had a smartphone by the end of December last year. Smartphones were definitely rocking and according to Gartner’s statistics of the staggering 1.6 billion mobile phones sold globally that year, 297 million were smartphones! That’s 72% more smartphone sales than in 2009. So given this huge upward trend and the phenomenal popularity of smartphones for both business and personal use, is smartphone adoption expected to stagnate any time soon?

For the purposes of this article, let’s just look at the US market. According to Nielsen, their forecast is that 1 in every 2 mobile phone owner will have a smartphone by 2011. This upward trend was certainly backed by several reports out of the 2011 Consumers Electronics Show which also predicts that 2011 will be a good year for smartphones. Their predictions are based on the interesting and innovative things currently happening within smartphone development.

The smartphone market is very dynamic and it seems that not a week goes by without an announcement of a new app, new design, lower price, better data plan and so on. It’s no wonder that Nielsen’s latest forecast is that 1 in every 2 mobile phone owner will have a smartphone by 2011. It seems that nobody can resist the exciting and innovative smartphone from whichever company it comes, in all its colors and versions. The vast array of smartphones, apps and platforms and the ensuing information, comparisons and reviews can be a little daunting at times, but buyers seem undeterred!

The smartphone battle is definitely on again this year with Android just pulling ahead of RIM Blackberry when it comes to consumer market share by OS. Together they are enjoying over half of the market share. The iPhone is certainly no slouch either and has also been a headline grabber with strong sales in the market. All of these companies are pouring a large amount of money into development and design. Prices are becoming more competitive and it is all good news for the consumer. Demand for smartphones is said to be very strong and expected to increase further as the year progresses.

So smartphone adoption is not expected to stagnate any time soon and these are exciting times. The dramatic increase in adoption and usage will have a positive impact on mobile marketing and the entire mobile ecosystem at large. Like smartphone sales, Mobile marketing is also trending upwards and if you haven’t yet considered it as a way to enhance your business, please take a closer look.

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